UNDERSTAND THE AUDIENCE, create a vision, and communicate clearly. It's that simple. There are no hidden secrets. So why pay an expert? Well, the difficult part is making it seem effortless.
If you get it right, the audience will pick up on the message without even noticing.
People like to buy, but they don't like being sold to; and what's true of selling is also true of communications. That goes for any media, written or visual. So long as you inform, entertain or tell a story that people want to hear, they'll listen.
I've been working in marketing communications for some 25 years, mostly but not exclusively in the business-to-business arena. I do more than the creative part. As a Chartered Marketer with extensive managerial experience, I am active in marketing and communications strategy as well as execution.
The people who seek my advice already have a great company, solution or proposition.
They just want others to see it that way.